Morii Design is a dynamic studio based in Gandhinagar, Gujarat, founded in 2019. Rooted in a deep respect for Indian craftsmanship and a love for contemporary design, we bridge tradition and modernity.
India is home to over 200 million artisans, yet many face exploitation as mass-produced imitations flood the market, diminishing the value of their craft. Morii aims to restore dignity and fair recognition to artisans by blending timeless techniques with contemporary aesthetics—preserving heritage while creating designs that resonate today.
Morii began with Brinda—a textile designer inspired by her work with artisans in New Delhi. While collaborating with the Asian Heritage Foundation, she discovered the beauty of Sujni embroidery and the challenges artisans face in gaining recognition. Her work, showcased in an exhibition curated by Rajiv Sethi, brought this tradition to a wider audience.
Kabir, a graphic designer, first saw Brinda’s work at the exhibition. Drawn to its honesty and depth, he encouraged her to create a space of her own. But Brinda’s vision went beyond art—she wanted to build lasting opportunities for artisans, not just short-term projects.
With Kabir’s support, she founded Morii—a brand where traditional craft meets contemporary design. Morii symbolizes growth, connection, and collective strength. Together, Brinda and Kabir built a brand that honors both the craft and its makers.
Brinda, during a semester exchange in Japan as a design student, was deeply influenced by the Japanese approach to design, particularly from TAMA Art University. For the first time, she understood how to express her personal artistic style within the framework of design. This experience showed her how Japanese culture values tradition and integrates it into daily life. Through the concept of Mori girls, a subculture valuing nature's abundance, she discovered the Japanese meaning of "Mori" as forest.
Morii, embodies the essence of nature and spirit. It reflects our commitment to sourcing natural materials and collaborating with artisans rooted in heritage. It symbolises a return to a time when villages were self-sustainable, much like a forest ecosystem.
At Morii, every piece is truly one of a kind. We believe that art should be personal and meaningful—not something produced in bulk. Each piece tells its own story and serves its own purpose, carefully crafted to bring a sense of calm and connection to those who experience it. In a world where machines can quickly replicate traditional designs, we stay one step ahead by focusing on originality and innovation, ensuring our work remains unique and hard to imitate. For us, originality isn’t just an option—it’s a core part of our identity.
At Morii, we are passionate about bringing craft to the level of fine art. We believe that traditional craftsmanship deserves to be valued in the same way as any work in the art world. In many places, craft is still viewed as a lesser practice, something functional rather than artistic. We’re here to challenge that perspective, pushing to position craft alongside other respected art forms. By honoring artisans as true artists, we’re giving craft the recognition it deserves on the world stage. We want people to see the depth, skill, and beauty that these traditional techniques hold and to understand that this work belongs in the same conversation as other revered art forms.
Morii is committed to creating with respect for our environment. Our approach to sustainability goes beyond reducing waste; it’s about making choices that honor the earth and the materials we work with. We partner with local weavers and natural dyers, not only to support their craft but also to reduce the environmental impact of our work. Our zero-waste approach means that every piece of fabric is given purpose. Larger scraps are repurposed, while the smallest bits are used for textures and 3D elements, making sure nothing goes to waste. We see sustainability as a responsibility, a way to contribute positively to the world and make each piece a reflection of respect for nature.
At Morii, creation and inspiration always come first. For us, the magic happens when different crafts come together, blending techniques and ideas to create something new. We believe in the power of collaboration across crafts, where the skills of different artisan communities meet and bring out unexpected, innovative designs. Each piece is a chance to explore, experiment, and inspire. Our goal is to create art that resonates deeply, offering a sense of calm and connection, rather than just chasing profits. This commitment means that every piece carries a story and spirit that goes beyond the material, connecting people to the traditions and artistry within each work.
