Kutch, Gujurat
2019-Present

Our venturing into Kutchi embroidery was deliberated upon firstly contacting RSETI, who furthered an initiation at gathering artisans by putting up advertisements on local print medias in Kutchi region of Gujarat. Fortunately, the number of responses were good, after the advertisement was circulated.

These artisans hailed from small scattered Kutchi villages, providing a mix of different communities. Kutchi Bharat is general gujarati embroidery that indulges cross stitching. Where Morii plays its role is at the intersection of innovation and thereon.

Our design intervention lies truly in defining an organic, fluid pattern - to embroideries that have mixed designs and having done by a bunch of different people with varied skill sets. What we embarked on was our observation that lead to creation. Nevertheless, a rich set of skilled variation broadens the spectrum for experimentation - well, to define how and why Morii comes up with what it does comes up with - is by knowing how any of our designs take birth.

Most of Morii’s designs come from an innate artistic need. A paper and a pen and there it goes - a flow of abstract art : the purest form of eye pleasing art that one can connect with the soul. Some spiritual artforms don’t always find a semantic medium of expression. They bud on the vibe and bloom till the same vibe and that is exactly what maintains their chastity. Years and years of making lines and forms had led to a style of effortless delineation. Now by the virtue of design knowledge, adding that to a sense of practical application - i.e, a sense of the possible movements of a needle on a fabric.

Enriched intersections are what today’s world is looking for. We wanted to enable the intersection at which art meets design or as we like to call it - A ‘wearable art’.